Portfolio of CHUTNEY SOCA ROYALS (EVENT)

For the Chutney Soca Royals show, I used a mix of organic social media marketing and paid ads on Facebook and Instagram to maximize reach and ticket sales.

• Created high-quality video promos, motion graphics, and flyers to grab attention.
   
• Posted consistently at peak engagement times.
   
• Engaged with followers by responding to comments and DMs.
   
• Shared updates in West Indian community groups to reach the right audience.
   
• Reposted and interacted with artists and DJs to boost visibility.
   

• Ran targeted FB & IG ads using Meta Ads Manager, focusing on:
   
  • West Indian communities in New Jersey, New York, and surrounding areas.
     
  • Ages 21-50 (nightclub-goers, Chutney Soca, Caribbean music lovers).
     
• Boosted key posts (artist and DJ announcements, ticket links) for wider reach.
   
• Used retargeting ads for people who had engaged with event content.
   
• Optimized ads with a strong CTA ("Get Tickets") linking directly to the purchase page.
   

• Encouraged artists to repost and shout out the event to tap into their audience.
   
• Had DJs and attendees share flyers and videos to spread the word.
   
• Used individual involvement from local influences to gain more visibility.
   

By combining consistent content, audience engagement, and paid ads, I ensured the event reached the right people and built up the hype for a successful turnout.

• Created eye-catching flyers and video promos to promote the event.
   
• Used Facebook and Instagram posts, stories, and reels to maintain engagement.
   
• Scheduled posts at peak times to reach the maximum audience.
   
• Leveraged hashtags like #DICEDiwali #DiwaliCelebration #IndoCaribbeanCulture for better visibility.

• Partnered with local Indo-Caribbean businesses to spread awareness.
   
• Encouraged performers, vendors, and community leaders to share the event within their circles.
   
• Engaged with local Facebook groups to tap into a dedicated audience.

• Distributed printed flyers in local West Indian stores, temples, and community centers.
   
• Promoted through word-of-mouth and direct WhatsApp invites to community groups.
   
• Collaborated with vendors and sponsors to cross-promote the event.