Nirmal Singh

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Nirmal Singh

Nirmal SinghNirmal SinghNirmal Singh
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Portfolio of CHUTNEY SOCA ROYALS (EVENT)

Marketing Strategy

For the Chutney Soca Royals show, I used a mix of organic social media marketing and paid ads on Facebook and Instagram to maximize reach and ticket sales.


Organic Marketing

  • Created high-quality video promos, motion graphics, and flyers to grab attention.
     
  • Posted consistently at peak engagement times.
     
  • Engaged with followers by responding to comments and DMs.
     
  • Shared updates in West Indian community groups to reach the right audience.
     
  • Reposted and interacted with artists and DJs to boost visibility.
     

Paid Advertising

  • Ran targeted FB & IG ads using Meta Ads Manager, focusing on:
     
    • West Indian communities in New Jersey, New York, and surrounding areas.
       
    • Ages 21-50 (nightclub-goers, Chutney Soca, Caribbean music lovers).
       
  • Boosted key posts (artist and DJ announcements, ticket links) for wider reach.
     
  • Used retargeting ads for people who had engaged with event content.
     
  • Optimized ads with a strong CTA ("Get Tickets") linking directly to the purchase page.
     

Community Engagement & Influencer Push

  • Encouraged artists to repost and shout out the event to tap into their audience.
     
  • Had DJs and attendees share flyers and videos to spread the word.
     
  • Used individual involvement from local influences to gain more visibility.
     

By combining consistent content, audience engagement, and paid ads, I ensured the event reached the right people and built up the hype for a successful turnout.

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INSTAGRAM

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Facebook

PORTFOLIO OF DICE DIWALI (EVENT)- non Profit

Marketing Strategy for DICE Diwali 2024


1. Social Media Promotion (Facebook & Instagram)

  • Created eye-catching flyers and video promos to promote the event.
     
  • Used Facebook and Instagram posts, stories, and reels to maintain engagement.
     
  • Scheduled posts at peak times to reach the maximum audience.
     
  • Leveraged hashtags like #DICEDiwali #DiwaliCelebration #IndoCaribbeanCulture for better visibility.


2. Community & Influencer Engagement

  • Partnered with local Indo-Caribbean businesses to spread awareness.
     
  • Encouraged performers, vendors, and community leaders to share the event within their circles.
     
  • Engaged with local Facebook groups to tap into a dedicated audience.


4. Grassroots & Local Promotion

  • Distributed printed flyers in local West Indian stores, temples, and community centers.
     
  • Promoted through word-of-mouth and direct WhatsApp invites to community groups.
     
  • Collaborated with vendors and sponsors to cross-promote the event.

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INSTAGRAM

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Facebook

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