Portfolio of CHUTNEY SOCA ROYALS (EVENT)
Marketing Strategy
For the Chutney Soca Royals show, I used a mix of organic social media marketing and paid ads on Facebook and Instagram to maximize reach and ticket sales.
Organic Marketing
- Created high-quality video promos, motion graphics, and flyers to grab attention.
- Posted consistently at peak engagement times.
- Engaged with followers by responding to comments and DMs.
- Shared updates in West Indian community groups to reach the right audience.
- Reposted and interacted with artists and DJs to boost visibility.
Paid Advertising
- Ran targeted FB & IG ads using Meta Ads Manager, focusing on:
- West Indian communities in New Jersey, New York, and surrounding areas.
- Ages 21-50 (nightclub-goers, Chutney Soca, Caribbean music lovers).
- West Indian communities in New Jersey, New York, and surrounding areas.
- Boosted key posts (artist and DJ announcements, ticket links) for wider reach.
- Used retargeting ads for people who had engaged with event content.
- Optimized ads with a strong CTA ("Get Tickets") linking directly to the purchase page.
Community Engagement & Influencer Push
- Encouraged artists to repost and shout out the event to tap into their audience.
- Had DJs and attendees share flyers and videos to spread the word.
- Used individual involvement from local influences to gain more visibility.
By combining consistent content, audience engagement, and paid ads, I ensured the event reached the right people and built up the hype for a successful turnout.
PORTFOLIO OF DICE DIWALI (EVENT)- non Profit
Marketing Strategy for DICE Diwali 2024
1. Social Media Promotion (Facebook & Instagram)
- Created eye-catching flyers and video promos to promote the event.
- Used Facebook and Instagram posts, stories, and reels to maintain engagement.
- Scheduled posts at peak times to reach the maximum audience.
- Leveraged hashtags like #DICEDiwali #DiwaliCelebration #IndoCaribbeanCulture for better visibility.
2. Community & Influencer Engagement
- Partnered with local Indo-Caribbean businesses to spread awareness.
- Encouraged performers, vendors, and community leaders to share the event within their circles.
- Engaged with local Facebook groups to tap into a dedicated audience.
4. Grassroots & Local Promotion
- Distributed printed flyers in local West Indian stores, temples, and community centers.
- Promoted through word-of-mouth and direct WhatsApp invites to community groups.
- Collaborated with vendors and sponsors to cross-promote the event.